On Monday 24th of October at 1pm Basic Arts will be hosting an event at Shoreditch House, covering advice on how to build an interesting company. ┬áHere’s the synopsis:

We all know that today great brands are the ones people talk about, not those who talk about themselves. The problem is, most brands aren’t worth talking about. They save their creativity for their ads whilst the real business underneath remains dull, confused, or worse. This session will introduce you to a simple technique you can apply to any business to make it inspiring for the both its customers, and the people who work for it.

If you are interested in attending, drop a line to contact@basicarts.org to be added to the list.

Enjoy this?

Vector Smart Object

Subscribe to The Way to receive regular lessons in strategic thought. With it you'll get:

  • A new insight into effective decision making every couple of weeks
  • Ideas on strategy in business and life in general
  • Bonus material such as downloads and book reviews
  • And a free ebook: Effort is the enemy: the 5 philosophical principles of strategy