News + Thought

Event: How to advertise for free

Imagine if every time someone talked about your company, they communicated exactly what you said in your ads. It sounds fanciful, but it’s the reality for an increasing number of innovative...

Will Uber’s next CEO be Tony the Tiger?

This piece first appeared in Marketing Gazette. If you look past the politics and the intrigue, you will find that the story of Travis Kalanick’s departure from (and Arianna Huffington’s...

Brand “purpose” has been hijacked… by Keith Weed

This piece first appeared in Campaign.  They say that with great power comes great responsibility. This is clearly something Keith Weed takes pretty seriously. In the same week that his "great...

Panel announced for “Make interesting companies” event

We're now less than a week away from "Make interesting companies, not interesting advertising", so we just wanted to send you a quick update on the great panel of business founders we have lined up...

Come and learn why people don’t think advertising is necessary anymore

A new piece of research by Basic Arts has revealed that the UK public now believe advertising to be unnecessary for “great brands”; something they proved by voting Lush cosmetics - a business...

Basic Arts speaking at Shoreditch House

On Monday 24th of October at 1pm Basic Arts will be hosting an event at Shoreditch House, covering advice on how to build an interesting company.  Here's the synopsis: We all know that today...

Basic Arts to speak at the Marketing Forum

From the 5th to the 8th of October Basic Arts will braving the high seas as speakers at this year's Marketing Forum.  The event takes place on the good ship Aurora, ensuring a memorable occasion,...

Basic Arts vs The News Media

  Basic Arts latest project sees us team up with the disruptive media startup The News Hub. Their unique model allows readers and journalists to take editorial control of the news leading to...

The View From BA’s Office

Basic Arts is delighted to be working with luxury tour operator Hartley's, not least because it involves working together in the Kruger National Park in South Africa. We'll keep you posted with...

Hello

Welcome to Basic Arts, a community of people changing brands and culture through a new advertising discipline called 'basic'. Basic is at its heart a technique of building interesting and meaningful...

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