News + Thought

NEW PUBLICATION: Make companies without competitors

Following the success of the previous Basic Arts publication Make interesting companies, not interesting advertising, I'm delighted to announce the follow up Make companies without...

Is it ever OK to just accept declining sales?

OK, this is a weird one I know. However it seems pertinent in light of recent news that Coke are making "massive changes" to their Diet Coke range following a 1.9% sales drop in 2016. On the...

Interview: how Mark Constantine made Lush the UK’s most admired brand without advertising

A recent study by consultancy Basic Arts sought to discover the most admired brand in the UK.  Naturally, there was a decent presence from the usual suspects such as Apple, Google, and Nike;...

Event: How to advertise for free

Imagine if every time someone talked about your company, they communicated exactly what you said in your ads. It sounds fanciful, but it’s the reality for an increasing number of innovative...

Will Uber’s next CEO be Tony the Tiger?

This piece first appeared in Marketing Gazette. If you look past the politics and the intrigue, you will find that the story of Travis Kalanick’s departure from (and Arianna Huffington’s...

Brand “purpose” has been hijacked… by Keith Weed

This piece first appeared in Campaign.  They say that with great power comes great responsibility. This is clearly something Keith Weed takes pretty seriously. In the same week that his "great...

Panel announced for “Make interesting companies” event

We're now less than a week away from "Make interesting companies, not interesting advertising", so we just wanted to send you a quick update on the great panel of business founders we have lined up...

Come and learn why people don’t think advertising is necessary anymore

A new piece of research by Basic Arts has revealed that the UK public now believe advertising to be unnecessary for “great brands”; something they proved by voting Lush cosmetics - a business...

Basic Arts speaking at Shoreditch House

On Monday 24th of October at 1pm Basic Arts will be hosting an event at Shoreditch House, covering advice on how to build an interesting company.  Here's the synopsis: We all know that today...

Basic Arts to speak at the Marketing Forum

From the 5th to the 8th of October Basic Arts will braving the high seas as speakers at this year's Marketing Forum.  The event takes place on the good ship Aurora, ensuring a memorable occasion,...

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