Downloads

A new way of thinking about markets, and how to design businesses that can thrive within them. By challenging strategic orthodoxy this mini-book will help you become a monopoly even in a crowded category, ask new questions, and get some new answers.

Drawing on examples ranging from Nokia and Southwest Airlines, to Extreme Ironing and Charles Darwin, this talk paints a new picture of how markets work that will make you see the world of business differently, and show you how you can uncover a winning strategy by not trying to win at all.

In this webinar produced in conjunction with Young Foodies, I talk through the three stages all strategic brands must pass through as they grow. It will help you identify where you're at currently and what you need to do to move to the next level - all accompanied by a detailed case study of a Basic Arts client.

In this webinar, produced in conjunction with the supper club, you’ll find out how to position your brand in a way that competitors are powerless to resist, and unable to copy. We show how you can turn their strengths into their weaknesses, and carve out clear market space which will remain unchallenged for many years.

In this webinar, produced in conjunction with The Supper Club, we explore the hidden forces which lead brands to become increasingly similar to their competitors (“blands”), and how you can counter them. It will teach you what a brand really is, and some killer tricks to make yours communicate clearly - and stand out while doing it.

Strategy is the art of getting desirable outcomes easily - not just in business, but any walk of life. This short ebook covers the crucial principles which underpin how strategy works, and which should act as a foundation to all decision making.

Read Basic Arts’ research into the opinions of the UK public to learn how they think the best brands communicate with them today, complete with in-depth essays on best practice.

There isn’t only one way to develop a strategy. And that’s why this talk isn’t about one "big idea" - it’s about 10 little ones. 10 simple tricks and thought experiments to help you think strategically, and find growth path that works for your business - not anyone else’s. You’ll learn practical tools that will make you see things totally differently. No snake oil. Just great advice you can use right away.