Brands get mentioned all the time.

Sometimes brands mention themselves. But mostly they’re being mentioned by independent people – in articles, reviews, tweets, posts, you name it. If you can control what they’re saying about you when you’re not around, then you’ll have little need for advertising – they’ll be doing it for you.

Brand Echo is the ultimate measure of brand health. It tells you how aligned independent media’s mentions of you are with the message you’d want to say about yourself. The higher your score, the more powerful your brand.