To innovate and flourish, internal alignment is essential.

If everybody in your organisation knows exactly what you’re for, and is inspired by it, then your business will effortlessly blossom in that direction.
But such a scenario is rare.

In most businesses, every employee is working for a different company in their own head. Few of them know what the true purpose of the brand is, and even fewer are able to connect their roles to that purpose, leading to an organisation that is stale and confused. Brand Psychotherapy is Basic Arts’ tool to measure how aligned your workforce is, showing you where you need to improve to produce the best results.