Strategic thinking for founders.
Spotting opportunities for brand differentiation that others can't see Nobody likes to think of themselves as a follower. A sheep. As someone who slavishly adheres to the rules and...Read more
The counterintuitive behaviour behind great strategy There is a surprising driving force behind great business ideas, and successful business strategies: Refusing to compete. This is the theme...Read more
A few weeks ago Apple were hit by a 10% slump in their quarterly profits, thanks largely to a decline in sales for the new iPhone. Not ideal, certainly, but not wholly unanticipated either....Read more