Many of us are fond of using natural allegories in business. Most of these (such as “viral” or “organic” growth) are so embedded in the vernacular that their natural origins have been...
Read moreThe counterintuitive behaviour behind great strategy There is a surprising driving force behind great business ideas, and successful business strategies: Refusing to compete. This is the theme...
Read moreA few weeks ago Apple were hit by a 10% slump in their quarterly profits, thanks largely to a decline in sales for the new iPhone. Not ideal, certainly, but not wholly unanticipated either....
Read moreWe’ve now had about a decade of the “big data” craze. Data, we have learned, is the answer. It’s the ultimate competitive advantage. It doesn’t lie. The business of the future will...
Read moreEverything you need to know about delivering a hit TEDx talk A couple of weeks ago I delivered a talk at TEDx Folkestone - a great event and something I feel lucky to have been part of. As you...
Read moreA common failing of young brands is trying to be too good. Too healthy, too high performance, too ethical, too whatever. Now this might add up to an objectively splendid product, but...
Read moreThe most difficult (and often effective) strategy for any company to master is this: changing nothing. We all suffer from an almost irresistible urge to tinker. To be active. To keep things...
Read moreThis piece first appeared with Young Foodies, a community for the UK's up-and-coming food and drink brands. Common mistakes in CPG strategy Generally speaking, there are two ways for a young...
Read moreNew York designer Vincent Fileccia has recently undertaken an interesting project I thought worth sharing. In it, he took various iconic consumer business logos and redesigned them using the...
Read moreWhy our understanding of what leadership should look like is totally backwards Very successful people tend to be surprisingly ordinary. The average millionaire entrepreneur you meet...
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