Why most brands fail to get brand positioning right If I was going to recommend just one piece of research to my clients - or indeed any business - without hesitation, it would be this: Find...
Read moreThe Power Of Asymmetric Bets In Business And In Life We live under the illusion of control. We believe that we design our lives, we design our companies, we design culture, and we design human...
Read moreThe brand positioning power of contrarian value Thanks to the new Netflix drama The Queen’s Gambit (and the fact that new TV shows are starting to slow to a bit of a trickle), there’s been a...
Read moreWhat is strategy, and why are so many businesses missing the boat on it? All businesses have a brand. All have a product. All have people, sales, marketing, and various other building blocks...
Read moreProduct Differentiation Through Rearticulation A couple of years ago I heard an executive from Quorn speak at a conference. Normally talks like these are just boring propaganda pieces, but his...
Read moreWhat we can learn from Nike's strategy When I want to make a point about strategy, I often refer to a famous brand in order to do it. So does everyone of course, and because there are so few...
Read moreThe path to meaningful brand differentiation Coke famously started life as a pharmaceutical product. Tiffany’s was a stationery store. Nokia, a paper mill. Together they represent...
Read moreWhy most founders fail to build distinctive brands All startup brands are the same. This was the implication of a Bloomberg article about the rise of what it called “the blands” - the army...
Read moreWhat you need to understand to build a strong value offering There are only two directions a business can take to build a strong value offering: 1 - Enhancing an existing value the market 2...
Read moreOwning Your Space And Business Archetype When I was around 15, me and a pal went to see the movie Collateral, starring Tom Cruise. In it Cruise played a colder-than-ice assassin on the streets...
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