Strategic Positioning In An Ever-Changing Context In 2012 they made a new movie adaptation of the TV show 21 Jump Street, where two cops (Channing Tatum and Jonah Hill) go undercover as students...
Read moreStrategic Thinking Around The Creative Side Of Business Sometimes people ask me the meaning of my company name, Basic Arts. It came from the original idea I had for the business, which in...
Read moreA “Leading From Behind” Approach To Business Strategy There is a quote you may have heard which goes something like: “I am a libertarian at the federal level, Republican at the state...
Read moreThe Consequences Of Weak Strategy It must be nice to be a dentist. They are an example of what we might call a “downside industry”, whereby people hire them not so much to achieve something...
Read moreSeemingly Conflicting Advice For Brands I have been guilty, I realise, of giving brands two conflicting pieces of advice: You should stand out You should fit in You should stand out, of...
Read moreAvoiding Competition To Maximise Brand Growth Two households, both alike in dignity, In fair Verona, where we lay our scene Romeo & Juliet __ Human beings are copying...
Read moreThe Beautiful Lie Of Starbucks' Strategy Everyone agrees, apparently, that it’s good for a brand to be “authentic”. So much so that it’s become one of those overused words that people...
Read moreWhy your business strategy is not defined by what you make Many projects I work on begin with this rough scenario: Company launches product - sales grow - sales start to plateau - company...
Read moreStrategic Positioning Requires Looking Way Beyond Your Competitors A couple of days ago I came across a great anecdote. It concerned the skirmish that broke out in the early 1750s between an...
Read moreWhy Most Marketing Strategy Doesn't Work Something is wrong with marketing. Looking back at my clients, I struggle to think of any that have a wholly positive relationship with it. For...
Read more