Imagine if every time someone talked about your company, they communicated exactly what you said in your ads. It sounds fanciful, but it’s the reality for an increasing number of innovative...
Yup, this surprised me too. Following "the PR disaster to end all PR disasters" that occurred when footage was released of United Airlines forcibly removing David Dao from one of their...
To become the kind of inspiring business that wins friends and fans in the modern world is a team effort. We can’t just bring in a hot shot marketing director and expect them to “do” some...
Sometimes the old ways are indeed the best. You might be familiar with the concept of the four, or latterly seven “ps” that comprise marketing - product, price, promotion, place, process,...
This piece originally appeared in Marketing Gazette. In the fallout following the ever-so-juicy James Damore “MemoGate” scandal, opinion has roughly fallen into two camps: if you disagreed...
This piece originally appeared in Campaign. Every brand has been created for a reason. That reason can generally be found in the value they provide that people are prepared to pay money for. Your...
This piece first appeared in The Drum. Haven’t our mothers always told us that the best way to get people to like us is simply to be ourselves? The wisdom of this old cliché can take a long...
This piece first appeared in Marketing Gazette. If you look past the politics and the intrigue, you will find that the story of Travis Kalanick’s departure from (and Arianna Huffington’s...
This piece first appeared in Campaign. They say that with great power comes great responsibility. This is clearly something Keith Weed takes pretty seriously. In the same week that his "great...
Essentially there are two ways that most brands approach advertising. First we have the “rational” approach, the approach which seeks to sell with a reasoned argument using the features and...