Strategic thinking for founders.
A recent study by consultancy Basic Arts sought to discover the most admired brand in the UK. Naturally, there was a decent presence from the usual suspects such as Apple, Google, and Nike;...Read more
Tis the season for ad agencies to cast cynical glances towards the latest festive offering from John Lewis. And one can understand why. https://www.youtube.com/watch?v=Jw1Y-zhQURU In a...Read more
No well designed business should have competitors. Other companies in the same general category? Sure. But not competitors - other companies who your customers consider to be "viable...Read more