The brand positioning power of contrarian value Thanks to the new Netflix drama The Queen’s Gambit (and the fact that new TV shows are starting to slow to a bit of a trickle), there’s been a...
Read moreWhat is strategy, and why are so many businesses missing the boat on it? All businesses have a brand. All have a product. All have people, sales, marketing, and various other building blocks...
Read moreProduct Differentiation Through Rearticulation A couple of years ago I heard an executive from Quorn speak at a conference. Normally talks like these are just boring propaganda pieces, but his...
Read moreWhat we can learn from Nike's strategy When I want to make a point about strategy, I often refer to a famous brand in order to do it. So does everyone of course, and because there are so few...
Read moreThe path to meaningful brand differentiation Coke famously started life as a pharmaceutical product. Tiffany’s was a stationery store. Nokia, a paper mill. Together they represent...
Read moreWhy most founders fail to build distinctive brands All startup brands are the same. This was the implication of a Bloomberg article about the rise of what it called “the blands” - the army...
Read moreWhat you need to understand to build a strong value offering There are only two directions a business can take to build a strong value offering: 1 - Enhancing an existing value the market 2...
Read moreOwning Your Space And Business Archetype When I was around 15, me and a pal went to see the movie Collateral, starring Tom Cruise. In it Cruise played a colder-than-ice assassin on the streets...
Read moreBrand Positioning Perspective The other day on Twitter, a chap asked a perfectly reasonable question: “Zoom is now worth $130B and I still don’t know what their moat is. Brand?” His...
Read moreThink Strategically As A Backward-Looking Exercise Strategy is traditionally seen as a forward-looking exercise. This stands to reason since, in the words of my pal Robin Bonn, every strategy...
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