This piece first appeared with Young Foodies, a community for the UK's up-and-coming food and drink brands. Common mistakes in CPG strategy Generally speaking, there are two ways for a young...
Read moreNew York designer Vincent Fileccia has recently undertaken an interesting project I thought worth sharing. In it, he took various iconic consumer business logos and redesigned them using the...
Read moreWhy our understanding of what leadership should look like is totally backwards Very successful people tend to be surprisingly ordinary. The average millionaire entrepreneur you meet...
Read moreI'm very happy to be able to say that I'll be participating in this year's TEDxFolkestone (yup, they have one there - it's all going on down the South coast). The talk will present the idea...
Read moreNope. A Better Way Of Doing Brand Purpose A sad fact of life is that even the best ideas will often get warped and simplified to the point of uselessness. As concepts pass through the...
Read moreYou may have heard Voltaire’s phrase “the perfect is enemy of the good” - often used in a business context to essentially mean “just get it...
Read moreTry This Strategic Thinking Hack It has been said that the true competitor of a Harley Davidson is not a Yamaha, or a Honda, but in fact a conservatory. Within this quip lies the most fundamental...
Read moreFollowing the success of the previous Basic Arts publication Make interesting companies, not interesting advertising, I'm delighted to announce the follow up Make companies without...
Read moreIf you’re reading this, two things can be assumed: You have seen the new Gillette ad You have an opinion on the new Gillette ad Now, for our purposes here what that opinion is...
Read moreIn spite of everything you read - including here - there isn’t really one right way to run a business. Businesses can become successful via all sorts of weird strategies, including ones that...
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