Strategic thinking for founders.
A recent study by consultancy Basic Arts sought to discover the most admired brand in the UK. Naturally, there was a decent presence from the usual suspects such as Apple, Google, and Nike;...Read more
Tis the season for ad agencies to cast cynical glances towards the latest festive offering from John Lewis. And one can understand why. https://www.youtube.com/watch?v=Jw1Y-zhQURU In a...Read more
No well designed business should have competitors. Other companies in the same general category? Sure. But not competitors - other companies who your customers consider to be "viable...Read more
Yup, this surprised me too. Following "the PR disaster to end all PR disasters" that occurred when footage was released of United Airlines forcibly removing David Dao from one of their...Read more
This piece originally appeared in Marketing Gazette. In the fallout following the ever-so-juicy James Damore “MemoGate” scandal, opinion has roughly fallen into two camps: if you disagreed...Read more
This piece first appeared in The Drum. Haven’t our mothers always told us that the best way to get people to like us is simply to be ourselves? The wisdom of this old cliché can take a long...Read more