The ONE word missing from almost every strategy I see

As you can imagine, I get a lot of people sending me strategies for feedback. And thanks to the fact that most of them have followed the steps in my book, they tend to be pretty good.  Definitely not the monstrosities that you normally see under the label of “strategy”. But there is one problem […]

How to 10x your strategy with one conversation

When you’re developing a strategy for your business, you know who the most helpful person is? It’s not your co-founder. It’s not your head of strategy. It’s not your head of marketing. It’s not your consultant. It’s not even your customer. No, the most helpful person – who nobody ever bothers to involve in the […]

This is a leader’s biggest responsibility – but nobody talks about it…

There’s a simple exercise that you’ve just got to try. Not only try in fact; you must make it a ritual.  Every year, or half year even, you should be doing this, recording the results – and, hopefully, the progress. It will tell you more about the strength of your organisation’s strategy (and thus its […]

What should strategy *feel* like?

DON’T THINK. This is the message that the great sci-fi author Ray Bradbury had taped to his typewriter. He believed that his job, when he sat down to write, wasn’t to have an intellectual experience, but a visceral one. To feel. To live, even.  To have the experience of living whilst being sat at the […]

The Cringe Test

One of my favourite things is to come up with new ways of explaining old concepts. They say there’s nothing new under the sun, and I think that’s true – but there are new ways of expressing things, and they can be just as valuable.  After all, every new expression of an old idea makes […]

The secret process of expert thinkers

I’m going to level with you. It’s about how I work. And I’ll admit up front, it makes me look kinda lazy and unprofessional. But through this essay I hope to show that not only is there logic in the laziness – but that it’s actually the only way to do effective intellectual and creative work. First, […]

How to make strategy stick

The other day I stumbled across this Kevin Kelly quote which really sums up something I’ve learned in the past couple of years: “To make something good, just do it. To make something great, just re-do it, re-do it, re-do it. The secret to making fine things is in remaking them.” In some fields this […]

The correct use of a “why” within strategy

The following is an excerpt from a book I’m working on, called: No Bullshit Strategy: A founder’s guide to forming a strategy that actually works I hope to have it published by the end of this year, and obviously will promote it on here shamelessly, so hopefully it will be of interest to some of […]

5 tips on executing strategy

You’ve heard me say it before, and you’ll hear me say it again: A strategy is only as good as the action it provokes. It’s not an intellectual discipline, it’s a practical one.  Aggressive, confident, coordinated implementation – that’s the actual product here.  Indeed I sometimes think that rather than talking about “strategy” as this […]

Here’s how to get your organisation to commit to strategy

If any of you have read my free little ebook Make Companies Without Competitors, or seen my “Love your competitors” talk, you’ll know that central to my philosophy is the idea of non-competition. Contrary to the common metaphor of the market being “battle ground” or “playing field”, where there is implicitly an enemy to be […]