Focus, bravery, passion.
And a sense of mischief.
These are what create brands that are so remarkable that they have no competitors, and make outsized profits.
But why are some able to act this way, and others aren’t?
It’s simple. Strategic clarity.
Knowing the unique value you bring. How to articulate it. And having the confidence to attack it in a way that captures the imagination, and leaves your competitors in the dust.
I’m Alex Smith, and this is what I do. I help founders and CEOs get clear on their strategy and then execute it effortlessly across their whole business.
No more complexity. No more confusion. No more competing on cost. Just a clear path to creating an extraordinary brand that will turn its category upside down, and have fun doing it.
See things others don't.
Strategic advantage comes from doing things differently. And to do things differently, you must see things differently.
The Hidden Path is a weekly newsletter designed to help you do that.
Each week you’ll get a new strategic idea that most people don’t know or don’t understand – and which you can use to create (and collect) massive value.
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See things others don't.
Strategic advantage comes from doing things differently. And to do things differently, you must see things differently.
The Hidden Path is a weekly newsletter designed to help you do that.
Each week you’ll get a new strategic idea that most people don’t know or don’t understand – and which you can use to create (and collect) massive value.
Subscribe to The Hidden Path today to get the ultimate strategy document template free
Master strategy in just 138 pages
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