The deep strategic error that keeps you poor
September 26, 2023
Here I’m going to lay out a fundamental strategic mistake that I’ve been making my whole life. I expect you have too. It’s a mistake
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The skill behind all strategy
September 18, 2023
Let’s try something. I want to give you a feeling of what happens to your brain when you think strategically. Ready to go? Let’s begin
How to get people to actually give a damn about your strategy
September 5, 2023
As you may recall, I believe strategy has two jobs: 1. To decide what to do 2. To motivate people to actually do it The
How to use goals to provoke an awesome strategy
August 29, 2023
Historically, I’ve kinda thought that goals for businesses are a waste of time. After all, aren’t the goals always the same? • To grow •
Want to know MY strategy? Here it is…
August 21, 2023
You’ve all heard the phrase “the cobbler’s children have no shoes”, and I will admit that for a long time this was kinda the case
What should strategy *feel* like?
August 15, 2023
DON’T THINK. This is the message that the great sci-fi author Ray Bradbury had taped to his typewriter. He believed that his job, when he
The shocking truth about marketing and strategy
August 7, 2023
This is a dangerous essay. It’s dangerous for you, because if you only grasp it casually it will take you further away from the truth,
The humility hack – the secret weapon of great CEOs
August 1, 2023
Everybody agrees that it’s good to be humble. But why? Mostly I think it’s because we believe humility is “nice”. You are a “nice person”
The big misunderstanding about “brand”
July 25, 2023
Whatever most people believe about a subject, you can be sure that the exact opposite is true. It’s crazy how often this principle turns out
How a team of accountants created the greatest brand of all time
July 17, 2023
Like anyone, when I read a non-fiction book I’m looking for lessons. Stuff I can use, and of course stuff I can bring to you
The magic of Schwarzenegger Goals
June 29, 2023
What is the point of a goal? Sounds weird doesn’t it. Like a non-sensical question. When we set a goal, surely the goal itself is
The Cringe Test
June 21, 2023
One of my favourite things is to come up with new ways of explaining old concepts. They say there’s nothing new under the sun, and
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