Learn how to think strategically
Introducing The Way, a newsletter for founders from Alex Smith
Introducing The Way, a newsletter for founders from Alex Smith
The benefit of being able to think strategically is simple:
Making good decisions.
Good decisions are decisions that work. Decisions that achieve the goals they are aiming for. And decisions without unintended consequences.
The ability to think strategically is rare, but it’s important for everybody – especially founders, or those who make important decisions for businesses. Every decision you make is, in essence, a prediction – or even a “bet” – and if you get these bets wrong, then failure is just around the corner.
In this strategic thinking newsletter, you will learn how to see the big picture, predict the future, and make bets that pay back big time.
Amongst the topics covered will be:
And because strategic thinking is a universal concept – based on the core principle of matching action with context – we will learn how to think in a way that will have positive effects beyond business. We’ll learn how to make good decisions everywhere.
So join me, Alex Smith, in uncovering the forces that lay behind everything we do – and let’s learn how to think strategically together.
When you sign up the first thing you’ll receive is a free 7 day email course on the fundamentals of strategic thinking.This will cover key lessons such as:
Along the way you’ll receive access to various more in-depth content, including:
Ebook: Make companies without competitors
Ebook: Effort is the enemy – the 5 philosophical principles of strategy
Webinar: Strategic growth – the path to creating a focused and iconic business
Webinar: Battle of the blands – strategic ways to make your brand stand out
When this initial 7 day period is over you’ll begin to receive new lessons, fresh off the press, once per week, in order to continue your strategic journey.
Honestly Alex, your emails are absolutely fucking brilliant and I enjoy every single word.
The only newsletter I read.
In a field full of hot air, Alex has a rare talent for avoiding bullshit. His concise writing cuts to the quick with a fresh insightful perspective and rigorous, critical thinking. I’d recommend his email course to anyone interested in strategy and critical thinking in business.
Just wanted to say cheers for doing this newsletter. Whenever I read your writing I always end up with a very tangible way of presenting something I have been struggling to articulate clearly.
I just wanted to say how much I value these emails. Your writing really brightens my day and broadens my thinking.
I am really enjoying your blogs. Funny, informative, on point and peppered with real-time/present day anecdotes.
This is awesome!
I have been a practitioner and writer of strategy for 15 years, developing directions for global corporates, startups, and everything in between. I founded Basic Arts in 2015, a consultancy that helps brands carve out uncontested market space. Through it, I’ve helped create some of the fastest-growing companies in the UK.
My writing has been widely featured in business and philosophy journals, but my focus now is on this newsletter and helping to make complex strategic thinking more accessible for a new generation of founders and entrepreneurs.
If you want to know a bit more:
Connect with me on Linkedin
Chat strategy on Twitter
Keep up to date by signing up to the newsletter
P.S. If you want to learn more about how I think about business, Check out my TedX talk.
