Articles

Here you’ll find all my articles, designed to help you gain strategic advantage by seeing things differently.

They cover a variety of areas from strategic thinking, to competition, to branding, to founder mindset, and wider cultural trends that are shaping the world we live and work in.

Have an explore, and if you like what you see be sure to sign up to The Hidden Path newsletter to get one of these into your inbox every single week.

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Strategy

Strategy is a mess – here’s how you tidy it up

The Strategic Hierarchy – Business Made Easy

Selling the nightmare: what happens to brands with weak strategy

Brand

Strategic confidence: this is everything

If you want to do great marketing, never use this word

Taste: The secret ingredient

Tools

Glossary of strategic ideas – volume 2

The 3 ways to judge a strategy

5 tips on executing strategy

Creativity

The disappearance of the original mind

How to be truly rebellious

Strategy should be joyful

Leadership

You have a responsibility to be interesting

Your business does not care what you want

Why is strategic thinking so rare?

Culture

The schizophrenia machine: How brands remake our identities

The crushing tedium of excellence

ChatGPT, the Amish, and the friction deficit

ARTICLES