Value-based pricing is a lie
Right, this one needs to be said. It especially needs to be said for those in the “consultant-o-sphere”, who see value-based pricing as some sort of holy sacrament (despite very few of them actually managing to pull it off). In case you’re not familiar, the idea is simply that price should be set based on […]
Strategy needs a rebrand – here’s how I’d do it
Strategy, ironically, has crap branding. Branding of course concerns not what something “is”, but rather how something is presented and perceived. How people think of it. And then, in turn, how people use it. So when I say that strategy has shit branding, I mean that it is presented in a way that both makes […]