Four useful ways to think about “insight”
Is “strategy” the shittest word in business? No! Although it is indeed misunderstood, and although it’s used to cloak all manner or useless jargony guff,
Strategic advantage comes from doing things differently. And to do things differently, you must see things differently.
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Is “strategy” the shittest word in business? No! Although it is indeed misunderstood, and although it’s used to cloak all manner or useless jargony guff,
Generally I’m very careful not to talk about advertising. It’s dangerous – for me especially. On a business level, I have to make sure that
“The world doesn’t reward the people with the best ideas. It rewards the people who are best at communicating ideas.” – David Perrell We all
The last person who should be the judge of whether you have a strategy is you. Everyone has a strategy in their head. Or at
The other day, I did a post about how pointless it is to argue about definitions of terms like “strategy”, and how it’s better instead
If I could select one single idea from my body of work which I think is the most powerful and transformative it would be this:
To be frank with you, I don’t really say anything new in these “news”letters. New to you possibly, but not new to the world at
Look, I happen to think that “woo-woo” works. By which I mean tapping into esoteric, mystical, even spiritual forces for the purpose of developing strategy.
OK, here’s an obvious thing that you should have picked up in my writing by now: Leverage comes from doing things differently. Basic right? And
In my consulting work with clients, I have two practices which I’ve come to realise are very unusual: I favour long meetings (2+ hours) over
Sure, people want to hear from me about strategy. But, if I’m honest, I know there’s a sizeable minority – perhaps even a majority –
Pretty much every “strategy” I see looks something like this: Whether or not the example in this image is “trying” to be a strategy, the
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