How successful brands die

Understandably we talk a lot here about growth.  That’s what most founders are interested in.  However, this is should only be one part of their agenda.  The other, less discussed, is survival.  Simply sticking around and maintaining your brand’s position – hopefully long into the future. When it comes to the growth side of the […]

The Toilet Paper Rule

We want to be the Apple of dishwasher tablets. We want to be the Nike of accountancy software. We want to be the Tesla of bathroom grout. We want to be the Supreme of clingfilm. We want to be the Netflix of medical waste disposal. Recognise statements like these? We all want to be the […]