Hattable brands – what makes a business a cultural icon

Arguably there are two types of brand in this world: Those you could put on a hat, and those you couldn’t. Harley Davidson, Mountain Dew, Jack Daniels, Levis, Marlboro, Fender, Porsche; all “hattable” brands.  Dell, Audi, Dove, Pepsi, Cadbury’s, FedEx; all great brands, yes, but not “hattable”. To be the sort of brand who an […]