Sugar, sex, and the supernormal

The Dangers Of Normalised Consumer Addictions Following my piece a few months back on the phenomenon of concentration – the great invisible force shaping pretty much everything right now – I wanted to do another similar piece on a different macro-trend. The purpose of such pieces, which of course aren’t strategy how-to guides like some […]

How successful brands die

Without Brand Strategy, Even The Most Successful Brands Can Fail Understandably we talk a lot here about growth.  That’s what most founders are interested in.  However, this is should only be one part of their agenda.  The other, less discussed, is survival.  Simply sticking around and maintaining your brand’s position – hopefully long into the […]