How to make eco-strategies work
I spend a lot of time here talking against herd behaviour; against the reflexive urge, we all have to copy and to cluster – particularly in business. It should be acknowledged, however, that not all herd behaviour is necessarily illogical or counterproductive. We are all swimming in the same cultural waters, and sometimes a wave […]
The Toilet Paper Rule
We want to be the Apple of dishwasher tablets. We want to be the Nike of accountancy software. We want to be the Tesla of bathroom grout. We want to be the Supreme of clingfilm. We want to be the Netflix of medical waste disposal. Recognise statements like these? We all want to be the […]