Strategy

Are we using AI backwards?

Before we begin, a word of warning: I know very little about AI. Because of this, some of my explanations below may be a bit

Going deep on strategy with the Hungry podcast

An exciting change of pace this week, where I’ll give you a break from the essays and point you instead to my recent appearance on

The secret process of expert thinkers

I’m going to level with you. It’s about how I work. And I’ll admit up front, it makes me look kinda lazy and unprofessional. But

Want something? Then stop trying to get it.

All of us here have one thing in common: We’re trying to get things. Perhaps we’re trying to get more customers. Or a new listing.

Strategy is a mess – here’s how you tidy it up

One of the main reasons strategy is needlessly confusing, is because the word itself is used to describe multiple different “things”. Although when we use

Don’t answer a need, create it

When all is said and done, there are only two methods of attracting customers. One of these is obvious, and everyone knows it. The other

One. Stupid. Thing.

Look, you might be very smart, but that’s not going to help you. The truth is that everyone’s smart. Everyone who you’re in competition with

The “Thingness” of strategy: The mindset shift that changes everything

If there’s one part of my job that really sucks, it’s this: Nobody is shopping for what I’m selling. There are companies out there thinking

Product is nothing: How to see things the way your customers do

People – especially founders – are fond of saying “product is everything”. Have a great product, and you’ll succeed. Have a poor product, and you’ll

Anatomy of a great strategy: Ford

People often ask me to give an example of a strategy I admire, and honestly I struggle. Of course there are the usual suspects –

Strategic confidence: this is everything

It’s not every day that I come across a new idea in this field which stops me in my tracks, but I heard something recently

The secret process of expert thinkers

I’m going to level with you. It’s about how I work. And I’ll admit up front, it makes me look kinda lazy and unprofessional. But