Tools - Basic Arts

The two most powerful words in business – use them constantly

Your language determines your thoughts. Your thoughts determine your actions. Your actions determine your results. So I guess in a sense those postmodernists were right

Struggling with your messaging? It’s easier than you think…

In this newsletter, I’m going to show you the easy way to turn strategy into world class messaging. Not just messaging actually – but world

The Casino Technique: why some people always seem to win, and others struggle

Do you believe that success comes down to luck? Whether it’s for your business or yourself, do you think that although your own actions are

How I find market-bending strategies (without even trying)

This is the most powerful strategic technique that exists. So powerful in fact, that it isn’t only responsible for the development of the world’s best

The only 3 ways to grow

Believe it or not, strategy is meant to make things easy. And the key to making things easy always boils down to this: Transforming an

Here’s why you struggle to make big moves

I think most of us here probably understand this simple idea: The main difference between the people who achieve extraordinary things, and the rest of

Why your company must also be an “idea”.

You’ve probably noticed that a lot of my writing focuses on the importance of communication in strategy. Or, more specifically, making your case. Standing in

How do you know when your strategy is “good enough”?

I’m going to let you in on a little secret: You don’t actually need your strategy to be particularly good. Yes, we’d all love to

The No Bullshit Strategy Manifesto

As with so many things, the issue with strategy is not so much the information out there – it’s the presentation. There is no grand

Three ways to know if you’re lying to yourself in your strategy

I’ve often felt that you can boil strategy down to an attempt to simply be as honest as possible. About your business. About yourself. About

Four useful ways to think about “insight”

Is “strategy” the shittest word in business? No! Although it is indeed misunderstood, and although it’s used to cloak all manner or useless jargony guff,

7 sticky statements for effortless strategic thinking

To be frank with you, I don’t really say anything new in these “news”letters. New to you possibly, but not new to the world at