Creativity - Basic Arts

Struggling with your messaging? It’s easier than you think…

In this newsletter, I’m going to show you the easy way to turn strategy into world class messaging. Not just messaging actually – but world

You aren’t really trying to grow, and I can prove it

It’s hard growing your business. It’s hard coming up with creative ideas. It’s hard to get a breakthrough. It’s hard to really make things change

Why your company must also be an “idea”.

You’ve probably noticed that a lot of my writing focuses on the importance of communication in strategy. Or, more specifically, making your case. Standing in

Perhaps we need to kill strategy and do this instead

A privilege of my position (albeit a slightly dubious one), is that I get to see a lot of strategies. People often send them

What your advertising tells you about your strategy

Generally I’m very careful not to talk about advertising. It’s dangerous – for me especially. On a business level, I have to make sure that

How to use woo-woo magic to get a strategic edge

Look, I happen to think that “woo-woo” works. By which I mean tapping into esoteric, mystical, even spiritual forces for the purpose of developing strategy.

Why post-rationalised strategies are better

OK, here’s an obvious thing that you should have picked up in my writing by now: Leverage comes from doing things differently. Basic right? And

What is “insight speed” and how do you get there?

In my consulting work with clients, I have two practices which I’ve come to realise are very unusual: I favour long meetings (2+ hours) over

Here’s a brainless shortcut that actually works

In a way the core principle of strategy is that there are no shortcuts. There are no obvious, off-the-peg, brainless things you can just “do”

The Cybertruck is another strategic masterclass from Tesla

Sorry. Here I am writing about Tesla again. I don’t even like Tesla! But damn they just make for the cleanest strategic case studies, so

I’ve finally figured out why most strategies are so bad

This idea comes from a Linkedin post I did which seemed to strike a nerve, so I thought I’d expand on it here. What are

Here’s how I know when I’ve found the right strategy

In the past few months I’ve been trying to make my writing more practical and useful. However the thing about strategy is that this approach