What your advertising tells you about your strategy
Generally I’m very careful not to talk about advertising. It’s dangerous – for me especially. On a business level, I have to make sure that
Generally I’m very careful not to talk about advertising. It’s dangerous – for me especially. On a business level, I have to make sure that
Look, I happen to think that “woo-woo” works. By which I mean tapping into esoteric, mystical, even spiritual forces for the purpose of developing strategy.
OK, here’s an obvious thing that you should have picked up in my writing by now: Leverage comes from doing things differently. Basic right? And
In my consulting work with clients, I have two practices which I’ve come to realise are very unusual: I favour long meetings (2+ hours) over
In a way the core principle of strategy is that there are no shortcuts. There are no obvious, off-the-peg, brainless things you can just “do”
Sorry. Here I am writing about Tesla again. I don’t even like Tesla! But damn they just make for the cleanest strategic case studies, so
This idea comes from a Linkedin post I did which seemed to strike a nerve, so I thought I’d expand on it here. What are
In the past few months I’ve been trying to make my writing more practical and useful. However the thing about strategy is that this approach
A special treat this week, with not just one but TWO new podcast strategy-fests for your listening pleasure. Take your pick of which you fancy.
Let’s try something. I want to give you a feeling of what happens to your brain when you think strategically. Ready to go? Let’s begin
Whatever most people believe about a subject, you can be sure that the exact opposite is true. It’s crazy how often this principle turns out
What is the point of a goal? Sounds weird doesn’t it. Like a non-sensical question. When we set a goal, surely the goal itself is
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