Creativity - Basic Arts

Before we begin, a word of warning: I know very little about AI. Because of this, some of my explanations below may be a bit

All of us here have one thing in common: We’re trying to get things. Perhaps we’re trying to get more customers. Or a new listing.

Let me let you in on a secret. It’s not something they’ll teach you in business school. Or in strategy books. Or on branding courses.

Before getting into this week’s essay, I just to alert you to a new undertaking of mine: Concept testing on Linkedin. From now on I’m

The other day I saw a great couple of tweets from a user called Madeon, which I repeat here in full: “I think it’s a

I’m going to level with you. It’s about how I work. And I’ll admit up front, it makes me look kinda lazy and unprofessional. But

Somewhere along the way, business has acquired an unwritten rule that goes something like this: Creativity and artistry are only to be applied in the

A client and I were recently analysing the surprising success of the canned water brand Liquid Death, now valued at over $700 million. In case you’re

There’s an idea which permeates our schools, workplaces, and culture at large which goes something like this: The more effort you put in, the more

These essays tend to be a bit wordy, so I thought I’d mix things up today with a few pictures. This is courtesy of blogger David

This is a slightly tricky essay to write. Not for the obvious reason that it brings up potentially embarrassing episodes from my past, but actually

Today I want to introduce you to a concept I call “choice gravity”, but which you might know by a slightly more conventional and spicy