Culture - Basic Arts

Sharing my vision: The Starbucks of Strategy

You know how they say “don’t talk about yourself, talk about your customer”? Yeah well just for today I’m going to ignore that, and talk

Strategy as a cure for modern malaise

OK, this title sounds ridiculous. But hear me out, and by the end of this essay, I think I’ll have won you over. First, here’s

But seriously, does strategy even matter?

One of my concepts that long time readers will be familiar with is this: Strategy is optional. It really is. You don’t have to do

Three reasons great strategists think more about style than substance

“The world doesn’t reward the people with the best ideas. It rewards the people who are best at communicating ideas.” – David Perrell We all

My 5 contrarian beliefs on strategy

If I could select one single idea from my body of work which I think is the most powerful and transformative it would be this:

Four hard truths about growing an audience

Sure, people want to hear from me about strategy. But, if I’m honest, I know there’s a sizeable minority – perhaps even a majority –

How to write and talk in a strategically powerful way

Pretty much every “strategy” I see looks something like this: Whether or not the example in this image is “trying” to be a strategy, the

The spiritual war between management and strategy

A running theme of this newsletter, and the “strategy industry” in general, is the continued inability for individuals and organisations to “get it”. Why is

The Cybertruck is another strategic masterclass from Tesla

Sorry. Here I am writing about Tesla again. I don’t even like Tesla! But damn they just make for the cleanest strategic case studies, so

How a team of accountants created the greatest brand of all time

Like anyone, when I read a non-fiction book I’m looking for lessons. Stuff I can use, and of course stuff I can bring to you

The magic of Schwarzenegger Goals

What is the point of a goal? Sounds weird doesn’t it. Like a non-sensical question. When we set a goal, surely the goal itself is

Are we using AI backwards?

Before we begin, a word of warning: I know very little about AI. Because of this, some of my explanations below may be a bit