Strategy

Master these two stories for your business

In my last newsletter, I talked about the power of a business having a story. Not just a strategy, but a wider narrative that the

How to pick your audience (my controversial take)

There’s one thing people tell me is missing from my strategy advice: Target audience. I give all this talk about competitors, value, storytelling, etc., and

The fatal flaw in most businesses – and probably yours too

This one might sting a little, but it needs to be said: You started your business for the wrong reason. So did I. So did

The first thing you should do: the art of picking your category

I’ve now been doing sessions in The Strategy Shortcut System for 2 weeks, and it’s cool because it’s given me a new perspective. The “mass”

You can take down the big guys – here’s how

Every big brand out there is afraid of you. More so than you would think. Even the biggest, most powerful, most seemingly unassailable titans are

I think Liquid Death is the most significant case study of our generation – here’s why.

Most of the stuff I write is classical strategy schtick in a different outfit. At the end of the day supply and demand is what

Three ways strategy needs to change.

Last week, I shared my breakthrough. I realised there are these dynamite principles every founder should know… but they’ve been locked away—hidden in academia and

How I Went from Getting Fired by Big Corporations to Charging Them $20,000 an Hour

When you think “high paid strategy expert”, my story is not what comes to mind. I have no qualifications I have no MBA I have

Recognise this? Signs you have a serious strategy problem

Imagine if you could solve 80% of your business problems in one hit. Well you can, if you get your strategy right. You see lack

The differentiation trap: please stop making this mistake

The other week, I wrote about two of my favourite business words: “really” and “actually”. But now I want to rail against one of my

How I find market-bending strategies (without even trying)

This is the most powerful strategic technique that exists. So powerful in fact, that it isn’t only responsible for the development of the world’s best

The 5 strategic mistakes (that don’t look like mistakes)

One of the things that makes strategy tricky, is that it’s war against yourself. It’s not really a knowledge-based discipline, like engineering or medicine, where