A couple of weeks ago, I wrote about how distressed brands really shouldn’t be thinking about strategy. Seems counterintuitive, but the fact is that brands

Some of you might be familiar with my concept I call the “Strategy Sketch”. It’s a method for laying down the key building blocks of

Let me tell you an important story. It’s about the time I was at a conference with Donald Miller – creator of the Storybrand system,

When you break up with someone, have you ever noticed something weird? The next person you get together with – mysteriously – somehow ends up

Innovations are nice and all. But strategic innovations are something different. These small – sometimes even trivial – features aren’t just new. They are symbolic

There aren’t many things more vapid than “strategy” out there in the corporate world. But this is one of them. Vision. The idea of the

I’m going to keep this one relatively brief. I see a lot of advice out there celebrating the idea of narrowing down your business to

I can tell how successful your business will be by looking at one thing: How you spend your time. This sounds like a big claim,

I don’t really know if what I’m about to write here is true. I haven’t fully thought it through, and even if I did, I

Whenever a new brand breaks out, I’m always curious about the strategy that made it happen. But frankly, the truth is often disappointing. Case in

These days the most common question I get asked is something along these lines: “Hey, I like your stuff, but you’re always talking about product

It was Peter Drucker who famously said: “A business only has two functions: marketing and innovation. The rest are just costs”. And truth be told,