Whenever a new brand breaks out, I’m always curious about the strategy that made it happen. But frankly, the truth is often disappointing. Case in

These days the most common question I get asked is something along these lines: “Hey, I like your stuff, but you’re always talking about product

It was Peter Drucker who famously said: “A business only has two functions: marketing and innovation. The rest are just costs”. And truth be told,

In my last newsletter, I talked about the power of a business having a story. Not just a strategy, but a wider narrative that the

There’s one thing people tell me is missing from my strategy advice: Target audience. I give all this talk about competitors, value, storytelling, etc., and

This one might sting a little, but it needs to be said: You started your business for the wrong reason. So did I. So did

I’ve now been doing sessions in The Strategy Shortcut System for 2 weeks, and it’s cool because it’s given me a new perspective. The “mass”

Every big brand out there is afraid of you. More so than you would think. Even the biggest, most powerful, most seemingly unassailable titans are

Last week, I shared my breakthrough. I realised there are these dynamite principles every founder should know… but they’ve been locked away—hidden in academia and