Strategic thinking for founders.
It must be nice to be a dentist. They are an example of what we might call a “downside industry”, whereby people hire them not so much to achieve something good, as to avoid something...Read more
Everyone agrees, apparently, that it’s good for a brand to be “authentic”. So much so that it’s become one of those overused words which people are increasingly embarrassed to use:...Read more
Why most brands fail to get brand positioning right If I was going to recommend just one piece of research to my clients - or indeed any business - without hesitation, it would be this: Find...Read more