Difference, as we know, is at the heart of strategy. In any realm - business, politics, military, personal - it is about walking a different path to the others around you. Indeed we might...
Read moreBy the time he was 22, Jack London, author of The Call of the Wildand White Fang, had variously: Worked in a cannery, electrical plant, and laundry Taught himself to sail and become an...
Read moreIf we’re reductive about it, we might say there are really only two strategic levers a business can pull from a consumer perspective: Utilitarian Brand led When it comes to...
Read moreThere is a school of thought that holds that beauty is subjective and unreal; merely the expression of one person’s preference over another. Whilst fashionable, this is contradicted by...
Read moreCreating An Environment For Strategic Thinkers What do you look for in a new hire? Immediately no doubt all the cliches come to mind. Hardworking, team player, problem solver, etc. Cliches...
Read moreWhy Eco-Strategies Don't Work And How To Change That I spend a lot of time here talking against herd behaviour; against the reflexive urge, we all have to copy and to cluster - particularly in...
Read moreThe Dangers Of Normalised Consumer Addictions Following my piece a few months back on the phenomenon of concentration - the great invisible force shaping pretty much everything right now - I...
Read moreWithout Brand Strategy, Even The Most Successful Brands Can Fail Understandably we talk a lot here about growth. That’s what most founders are interested in. However, this is should only be...
Read moreHow Humanities Develop Strategic Thought As some of you may have heard, humanities education is in something of a crisis. University enrolment in such subjects is in free fall, and many are now...
Read moreDiscerning Between Iconic Brands And The Rest Arguably there are two types of brand in this world: Those you could put on a hat, and those you couldn’t. Harley Davidson, Mountain Dew, Jack...
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