I’ve made a song and dance in the past about my aversion to templates, models, frameworks, and the like in order to generate strategy. None, I believe, can be said to perfectly match every...
Read moreIn the West, we are living through well documented crisis of meaning. There’s no need to for me to elaborate on this too much here, I think we all get it - the mental health epidemic, the...
Read moreThe debate between specialism and generalism, between depth and breadth, is quite fascinating. Generally speaking I’m inclined to think the average Western person lacks depth, at least in...
Read moreI often say that the best businesses are generic in every way but one. In amongst a framework of safe and recognisable best practice, they have a single disarming insight which subverts the...
Read moreI’m going to level with you here, I’ve not actually read Sun Tzu’s The Art of War. I know, I know, what kind of strategist am I? A pretty poorly read one, truth be told. I did not...
Read moreClearly, it’s hard to take Mark Zuckerberg seriously. This has always been the case, however it’s been particularly on display in the last couple of weeks following his awkward video...
Read moreMy friend Greg, a strategy director in Paris, has been compiling a series of words which have the power to make you see the world differently. One of these in particular jumped out at me, so I...
Read moreThe relationship between brands and their creative agencies is often an unhappy one. I don’t have any stats at my fingertips, but it’s often observed that the rate of satisfaction tends to...
Read moreI love founder led businesses. Aside from the obvious reason that they tend to be my clients, they have certain qualities which are simply not shared by their corporate cousins. For one...
Read moreThe other day I was introduced to a lovely idea which I’m sure will resonate strongly with anyone who has to do something “creative” for a living: The Queen’s Duck. It comes from...
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