How To Own A Brand Territory We want to be the Apple of dishwasher tablets. We want to be the Nike of accountancy software. We want to be the Tesla of bathroom grout. We want to be the Supreme...
Read moreThe Basis Of All Successful Strategic Projects We are all cats in boxes. This is an analogy I once heard (can’t remember where) which really speaks to me, and has a lot of importance for...
Read moreApologies in advance to foreign readers for the very British cultural references that follow - no doubt you'll be able to sub in your own equivalents and still get the gist. ___ The Power...
Read moreThe Customer-Facing Reality For Any Business As we all know, strategy is confusing. If I tell people that I’m a strategist, they typically respond in a similar manner as if I told them I’m...
Read moreFinding Success As A Digital Business Through Proper Positioning A couple of months back I wrote a piece about the trend of concentration - whereby technology is enabling attention and money to be...
Read moreUnderstanding That Chaos Is Part Of The Process For Great Brands When I speak to businesses with a view to working with them, I tend to encounter two different attitudes. Very occasionally, the...
Read moreSharpen Strategic Thinking With An Objective Approach A friend of mine runs a film company, and as a result often works with advertising agencies. He once made a comment based on his experience...
Read moreStrategic Wisdom Is Knowing How To Work Alongside Competitors Instead Of Against The yin-yang symbol has become a bit of a cliche. These days it’s probably more likely to bring to mind a...
Read moreInformal Ways To Improve Your Strategy One question I’m asked, again and again, is what I think of Simon Sinek’s famous “why”. If you don’t know what this is, then I’m very...
Read moreGenerate New Ways Of Thinking Using Writing I have written before that if you want to have a successful newsletter, you’d better be happy with firing off 500 mails to absolutely nobody - because...
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