24/07/2020
Before you rebrand, read this
Rebranding is one of the most disruptive, expensive, and significant exercises any business can undertake. And you know what? Generally it’s a complete waste of time. This isn’t to...
Rebranding is one of the most disruptive, expensive, and significant exercises any business can undertake. And you know what? Generally it’s a complete waste of time. This isn’t to...
“The opposite of success is not failure but mediocrity”. I was really struck by this quote by Michael E. Raynor as I think it reveals an important principle in strategic decision...
Following a webinar I did the other day for Young Foodies, a viewer got in touch with me. He commented that it was great to see “Product Market Fit” - a tech concept - applied to the world...
People love processes. So it's a shame that strategy doesn't really have one. As we’ve explored in some depth before, there is no set technique by which you can figure out your path to...
Life boils down to choices. I like the way Epictetus put it, which was: “You are not your body body and hairstyle, but your capacity for choosing well. If your choices are beautiful, so...
If you ever read a book on creativity, you will find a recurring theme: the muse. It will be talked about in varying ways, but the central idea is generally the same: that rather than coming...
In the past 5 weeks, I feel like original thoughts have slowed to a trickle. Perhaps you’ve experienced something similar. Normally as I go about things, new ideas and theories are...
As we have discussed before, strategy is a discipline which is used to make decisions under conditions of uncertainty. When you’re facing a task which doesn’t have a solution which you know...
Most companies, yours included no doubt, make things up as they go along. In general, unpretty as it is, this is no bad thing. By behaving haphazardly and reactively you are also behaving...
There’s only one thing tougher than having loads of competitors: having no competitors at all. Although the presence of other brands similar to yours comes with lots of challenges, it’s...