Strategic thinking for founders.
The debate between specialism and generalism, between depth and breadth, is quite fascinating. Generally speaking I’m inclined to think the average Western person lacks depth, at least in...Read more
I often say that the best businesses are generic in every way but one. In amongst a framework of safe and recognisable best practice, they have a single disarming insight which subverts the...Read more
I’m going to level with you here, I’ve not actually read Sun Tzu’s The Art of War. I know, I know, what kind of strategist am I? A pretty poorly read one, truth be told. I did not...Read more
The relationship between brands and their creative agencies is often an unhappy one. I don’t have any stats at my fingertips, but it’s often observed that the rate of satisfaction tends to...Read more
The other day I was introduced to a lovely idea which I’m sure will resonate strongly with anyone who has to do something “creative” for a living: The Queen’s Duck. It comes from...Read more