The Way

Lessons in strategic thought
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Product Market Fit – not just for tech brands

Following a webinar I did the other day for Young Foodies, a viewer got in touch with me.  He commented that it was great to see “Product Market Fit” - a tech concept - applied to the world...

There are only two types of company – which is yours?

People love processes.  So it's a shame that strategy doesn't really have one. As we’ve explored in some depth before, there is no set technique by which you can figure out your path to...

The hidden choice between growth and survival

Life boils down to choices. I like the way Epictetus put it, which was: “You are not your body body and hairstyle, but your capacity for choosing well. If your choices are beautiful, so...

The utility of the open mind

If you ever read a book on creativity, you will find a recurring theme: the muse. It will be talked about in varying ways, but the central idea is generally the same: that rather than coming...

Before ideas, comes action

In the past 5 weeks, I feel like original thoughts have slowed to a trickle. Perhaps you’ve experienced something similar. Normally as I go about things, new ideas and theories are...

Strategy can never be “scientific”

As we have discussed before, strategy is a discipline which is used to make decisions under conditions of uncertainty.  When you’re facing a task which doesn’t have a solution which you know...

Break point: an introduction to the strategic lifecycle

Most companies, yours included no doubt, make things up as they go along. In general, unpretty as it is, this is no bad thing.  By behaving haphazardly and reactively you are also behaving...

How to make an innovative product idea go mainstream

There’s only one thing tougher than having loads of competitors: having no competitors at all. Although the presence of other brands similar to yours comes with lots of challenges, it’s...

Dare to be bad at something

The market, sadly, does not reward allrounders. When Andre Agassi was two years old, his dad taped a tennis racket to his hand so he could get in on the court, even though he was too young to...

How aggression creates iconic brands

Of all the things a business can aspire to, there is one I believe that outstrips all the rest: to be a case study. Case study businesses are those that other businesses return to, again and...

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