As we all know, strategy is confusing. If I tell people that I’m a “strategist”, they typically respond in a similar manner as if I told them I’m a pixie - a mixture of bafflement and...
Read moreA couple of months back I wrote a piece about the trend of concentration - whereby technology is enabling attention and money to be pooled into fewer and and fewer people and...
Read moreWhen I speak to businesses with a view to working with them, I tend to encounter two different attitudes. Very occasionally, the attitude is one of supreme confidence. We’re great, we’ve...
Read moreA friend of my runs a film company, and as a result often works with advertising agencies. He once made a comment based on his experience which has always stuck with me: “Any time I see an...
Read moreThe yin-yang symbol has become a bit of a cliche. These days it’s probably more likely to bring to mind a lower back tattoo than timeless wisdom, which is too bad, because its message is...
Read moreOne question I’m asked, again and again, is what I think of Simon Sinek’s famous “why”. If you don’t know what this is, then I’m very surprised that you’re reading this blog. ...
Read moreI have written before that if you want to have a successful newsletter, you’d better be happy with firing off 500 mails to absolutely nobody - because in order to get there, that’s exactly...
Read moreStrategic Positioning In An Ever-Changing Context In 2012 they made a new movie adaptation of the TV show 21 Jump Street, where two cops (Channing Tatum and Jonah Hill) go undercover as students...
Read moreStrategic Thinking Around The Creative Side Of Business Sometimes people ask me the meaning of my company name, Basic Arts. It came from the original idea I had for the business, which in...
Read moreA “Leading From Behind” Approach To Business Strategy There is a quote you may have heard which goes something like: “I am a libertarian at the federal level, Republican at the state...
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