The Way

Lessons in strategic thought
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The most important metric

When I was around 15, me and a pal went to see the movie Collateral, starring Tom Cruise.  In it Cruise played a colder-than-ice assassin on the streets of a neo-noir Los Angeles.   Sufficed...

The most powerful market force nobody talks about

The other day on Twitter, a chap asked a perfectly reasonable question: “Zoom is now worth $130B and I still don’t know what their moat is.  Brand?” His question is a variation of...

Don’t plan for the future, plan for the past

Strategy is traditionally seen as a forward-looking exercise. This stands to reason since, in the words of my pal Robin Bonn, every strategy is essentially a “bet” that a certain course of...

A definition of insight that’s actually useful

Really you’ve got to feel sorry for insight. This poor little word is so abused and misunderstood that it’s a wonder that it’s managed to survive this long.  But then perhaps that’s...

Don’t dream big, dream mediocre

To become good at something, you first need to enjoy being bad at it. This is a more subtle idea than it sounds, and one which I’ve found to be a key stumbling block for individuals and...

Beyond success: the anatomy of greatness

There is a condition, rarely achieved, that lies beyond mere "success". Consider the gap represented by these comparisons: HP vs. Apple James Milner vs. Eric Cantona Avatar vs. 2001: A Space...

Before you rebrand, read this

Rebranding is one of the most disruptive, expensive, and significant exercises any business can undertake. And you know what? Generally it’s a complete waste of time. This isn’t to...

The inherent danger of strategy

“The opposite of success is not failure but mediocrity”. I was really struck by this quote by Michael E. Raynor as I think it reveals an important principle in strategic decision...

Product Market Fit – not just for tech brands

Following a webinar I did the other day for Young Foodies, a viewer got in touch with me.  He commented that it was great to see “Product Market Fit” - a tech concept - applied to the world...

There are only two types of company – which is yours?

People love processes.  So it's a shame that strategy doesn't really have one. As we’ve explored in some depth before, there is no set technique by which you can figure out your path to...

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