Ever notice how much better it is when your favourite song comes on the radio compared to when you listen to it on Spotify? It’s weird isn’t it. You’re driving along, radio humming...
Read moreOstensibly, a business strategy is about growth. Figure out a direction, execute on it, sell more stuff. Simple as that. However, whilst this is broadly true, the process by which you find...
Read moreNote: after last week's discussion and the idea of balancing planned vs. agile strategies, I gave it some more thought and came up with a concept I think explains it well. So you can consider...
Read moreIn the wonkish strategy world, there is a debate between two schools: agile and planned. So far as I can tell planned strategies are those which involve setting out a particular position...
Read moreOnce up on a time, to be a “challenger brand” simply meant that you weren’t number one. On this basis pretty much any brand could be framed as such, without it really saying anything...
Read more“For there is nothing either good or bad, but context makes it so”. - Not quite William Shakespeare, but close enough ___ Back in the days before they moved to the Emirates stadium...
Read moreWe’ve all heard of the concept of managing your “personal brand”, right? Typically this doesn’t really mean anything more complex than managing your reputation, but even so people tend...
Read moreTaking action is the only strategic difference that counts Difference, as we know, is at the heart of strategy. In any realm - business, politics, military, personal - it is about walking a...
Read moreImprove strategic and original thinking with your knowledge of the world By the time he was 22, Jack London, author of The Call of the Wildand White Fang, had variously: Worked in a cannery,...
Read moreThe decline of luxury brands from aspirational to “anti-aspirational” If we’re reductive about it, we might say there are really only two strategic levers a business can pull from a consumer...
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