Strategic thinking for founders.
Arguably there are two types of brand in this world: Those you could put on a hat, and those you couldn’t. Harley Davidson, Mountain Dew, Jack Daniels, Levis, Marlboro, Fender, Porsche;...Read more
Apologies in advance to foreign readers for the very British cultural references that follow - no doubt you'll be able to sub in your own equivalents and still get the gist. ___ The Power...Read more