Of all the strategic sins one could commit, there are few more heinous than the confusion of “goals” with “strategy”. Fortunately it’s so bad that it’s become something of a...
Read moreOne question new clients tend to ask when we begin working together, is “what do I get at the end of this?”. Naturally, they get a strategy - and all the ensuing clarity, growth, fame and...
Read moreThe following, as suggested by the title, is an update to my old post cataloguing various strategic hacks, tricks, and thought experiments. The article and old items are the same as before,...
Read moreBy my conservative estimate, about 90% of business strategies are, when you get down to it, exactly the same. They use different words, different rationales, different techniques, different...
Read moreIn 2022, there’s nothing more conformist than being revolutionary. I’ve written about this before, but I still think it bears repeating that it can be quite hard now to find brands who...
Read moreMy party trick is to guess people’s star signs. This is a bit weird, not just because it’s odd on the face of it, but moreover because I don’t really know anything about astrology, and...
Read moreI’ve made a song and dance in the past about my aversion to templates, models, frameworks, and the like in order to generate strategy. None, I believe, can be said to perfectly match every...
Read moreIn the West, we are living through well documented crisis of meaning. There’s no need to for me to elaborate on this too much here, I think we all get it - the mental health epidemic, the...
Read moreThe debate between specialism and generalism, between depth and breadth, is quite fascinating. Generally speaking I’m inclined to think the average Western person lacks depth, at least in...
Read moreI often say that the best businesses are generic in every way but one. In amongst a framework of safe and recognisable best practice, they have a single disarming insight which subverts the...
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