The Way

Lessons in strategic thought
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Before ideas, comes action

In the past 5 weeks, I feel like original thoughts have slowed to a trickle. Perhaps you’ve experienced something similar. Normally as I go about things, new ideas and theories are...

Strategy can never be “scientific”

As we have discussed before, strategy is a discipline which is used to make decisions under conditions of uncertainty.  When you’re facing a task which doesn’t have a solution which you know...

Break point: an introduction to the strategic lifecycle

Most companies, yours included no doubt, make things up as they go along. In general, unpretty as it is, this is no bad thing.  By behaving haphazardly and reactively you are also behaving...

How to make an innovative product idea go mainstream

There’s only one thing tougher than having loads of competitors: having no competitors at all. Although the presence of other brands similar to yours comes with lots of challenges, it’s...

Dare to be bad at something

The market, sadly, does not reward allrounders. When Andre Agassi was two years old, his dad taped a tennis racket to his hand so he could get in on the court, even though he was too young to...

How aggression creates iconic brands

Of all the things a business can aspire to, there is one I believe that outstrips all the rest: to be a case study. Case study businesses are those that other businesses return to, again and...

The problem with strategic models, and why I don’t use them

You wouldn’t build a house without a hammer. You wouldn’t paint a fence without a brush. And, in much the same manner, many people wouldn’t develop a strategy without a...

How Christmas helps us see time differently

Being a modern Western person, you probably subscribe to a linear perception of time. What I mean by this is that you see time as a straight line, stretching into the future, along which you...

Break invisible rules – the easiest way to stand out

Nobody likes to think of themselves as a follower. A sheep. As someone who slavishly adheres to the rules and behaviours set by everyone else. A herd animal, mindlessly marching in step...

Why are smart people so dumb?

“I would rather be governed by the first 2,000 people in the telephone directory than by the Harvard University faculty.” This quote from William F. Buckley summarises an interesting...

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