Strategic thinking for founders.
Ostensibly, a business strategy is about growth. Figure out a direction, execute on it, sell more stuff. Simple as that. However, whilst this is broadly true, the process by which you find...Read more
In the wonkish strategy world, there is a debate between two schools: agile and planned. So far as I can tell planned strategies are those which involve setting out a particular position...Read more
Once up on a time, to be a “challenger brand” simply meant that you weren’t number one. On this basis pretty much any brand could be framed as such, without it really saying anything...Read more
“For there is nothing either good or bad, but context makes it so”. - Not quite William Shakespeare, but close enough ___ Back in the days before they moved to the Emirates stadium...Read more
We’ve all heard of the concept of managing your “personal brand”, right? Typically this doesn’t really mean anything more complex than managing your reputation, but even so people tend...Read more