Insights

Strategic thinking for founders.

14/12/2015

The Strategy For “Cool”

This piece first appeared in the December issue of Marketing Magazine. It’s common knowledge that advertising has an authenticity problem. As transparency increases and brands lose control of...

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26/11/2015

The Y Plan Test

The London based events and ticketing service Y Plan are currently running the above ad campaign. In one simple poster they have managed to both skewer advertising as it exists today, and show...

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22/10/2015

Hello

Welcome to Basic Arts, a community of people changing brands and culture through a new advertising discipline called 'basic'. Basic is at its heart a technique of building interesting and meaningful...

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