The Way

Lessons in strategic thought

The upgrade paradox – why great products are bad for business

A few weeks ago Apple were hit by a 10% slump in their quarterly profits, thanks largely to a decline in sales for the new iPhone. Not ideal, certainly, but not wholly unanticipated either....

The data delusion

We’ve now had about a decade of the “big data” craze. Data, we have learned, is the answer. It’s the ultimate competitive advantage. It doesn’t lie. The business of the future will...

What you need to know about doing a TEDx

A couple of weeks ago I delivered a talk at TEDx Folkestone - a great event and something I feel lucky to have been part of. As you can imagine there’s much more to the process than simply...

The one click rule

A common failing of young brands is trying to be too good. Too healthy, too high performance, too ethical, too whatever. Now this might add up to an objectively splendid product, but...

The art of changing nothing

The most difficult (and often effective) strategy for any company to master is this: changing nothing. We all suffer from an almost irresistible urge to tinker. To be active. To keep things...

How not to sell to retailers

This piece first appeared with Young Foodies, a community for the UK's up and coming food and drink brands. Generally speaking there are two ways for a young CPG brand to impress a...

When great design is bad

New York designer Vincent Fileccia has recently undertaken an interesting project I thought worth sharing. In it, he took various iconic consumer business logos and redesigned them using the...

The myth of visionary leadership

Very successful people tend to be surprisingly ordinary. The average millionaire entrepreneur you meet will tend to be highly competent, no question, and generally fairly talented in...

Incoming: a Basic Arts TEDx

I'm very happy to be able to say that I'll be participating in this year's TEDxFolkestone (yup, they have one there - it's all going on down the South coast). The talk will present the idea...

Forget “purpose”, do this instead

Nope. A sad fact of life is that even the best ideas will often get warped and simplified to the point of uselessness. As concepts pass through the public consciousness, people will inevitably...

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