I’m going to level with you here, I’ve not actually read Sun Tzu’s The Art of War. I know, I know, what kind of strategist am I? A pretty poorly read one, truth be told. I did not...
Read moreClearly, it’s hard to take Mark Zuckerberg seriously. This has always been the case, however it’s been particularly on display in the last couple of weeks following his awkward video...
Read moreMy friend Greg, a strategy director in Paris, has been compiling a series of words which have the power to make you see the world differently. One of these in particular jumped out at me, so I...
Read moreThe relationship between brands and their creative agencies is often an unhappy one. I don’t have any stats at my fingertips, but it’s often observed that the rate of satisfaction tends to...
Read moreI love founder led businesses. Aside from the obvious reason that they tend to be my clients, they have certain qualities which are simply not shared by their corporate cousins. For one...
Read moreThe other day I was introduced to a lovely idea which I’m sure will resonate strongly with anyone who has to do something “creative” for a living: The Queen’s Duck. It comes from...
Read moreWhen I did the AMA a couple of weeks ago, I was hoping a couple of questions would come through which would make for good posts. Some people asked me how I manage to keep churning these things...
Read moreIt’s time for another macro-trend piece. As long time readers will know by now, these are my crude attempts to sketch some of the more subtle forces shaping the world around us. As...
Read moreEver notice how much better it is when your favourite song comes on the radio compared to when you listen to it on Spotify? It’s weird isn’t it. You’re driving along, radio humming...
Read moreOstensibly, a business strategy is about growth. Figure out a direction, execute on it, sell more stuff. Simple as that. However, whilst this is broadly true, the process by which you find...
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