We can create something beautiful in anything... with the use of strategy There is a school of thought that holds that beauty is subjective and unreal; merely the expression of one person’s...
Read moreCreating An Environment For Strategic Thinkers What do you look for in a new hire? Immediately no doubt all the cliches come to mind. Hardworking, team player, problem solver, etc. Cliches...
Read moreWhy Eco-Strategies Don't Work And How To Change That I spend a lot of time here talking against herd behaviour; against the reflexive urge, we all have to copy and to cluster - particularly in...
Read moreThe Dangers Of Normalised Consumer Addictions Following my piece a few months back on the phenomenon of concentration - the great invisible force shaping pretty much everything right now - I...
Read moreWithout Brand Strategy, Even The Most Successful Brands Can Fail Understandably we talk a lot here about growth. That’s what most founders are interested in. However, this is should only be...
Read moreHow Humanities Develop Strategic Thought As some of you may have heard, humanities education is in something of a crisis. University enrolment in such subjects is in free fall, and many are now...
Read moreDiscerning Between Iconic Brands And The Rest Arguably there are two types of brand in this world: Those you could put on a hat, and those you couldn’t. Harley Davidson, Mountain Dew, Jack...
Read moreHow Critical Thinking Can Lead Us Astray Consider the following paradox: The more news you consume, the more ignorant you may become. How can this be true? After all, clearly the person...
Read moreHow To Own A Brand Territory We want to be the Apple of dishwasher tablets. We want to be the Nike of accountancy software. We want to be the Tesla of bathroom grout. We want to be the Supreme...
Read moreThe Basis Of All Successful Strategic Projects We are all cats in boxes. This is an analogy I once heard (can’t remember where) which really speaks to me, and has a lot of importance for...
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