Strategic thinking for founders.
Apologies in advance to foreign readers for the very British cultural references that follow - no doubt you'll be able to sub in your own equivalents and still get the gist. ___ The Power...Read more
Finding Success As A Digital Business Through Proper Positioning A couple of months back I wrote a piece about the trend of concentration - whereby technology is enabling attention and money to be...Read more
Sharpen Strategic Thinking With An Objective Approach A friend of mine runs a film company, and as a result often works with advertising agencies. He once made a comment based on his experience...Read more
Strategic Wisdom Is Knowing How To Work Alongside Competitors Instead Of Against The yin-yang symbol has become a bit of a cliche. These days it’s probably more likely to bring to mind a...Read more
Strategic Positioning In An Ever-Changing Context In 2012 they made a new movie adaptation of the TV show 21 Jump Street, where two cops (Channing Tatum and Jonah Hill) go undercover as students...Read more
Strategic Thinking Around The Creative Side Of Business Sometimes people ask me the meaning of my company name, Basic Arts. It came from the original idea I had for the business, which in...Read more