Apologies in advance to foreign readers for the very British cultural references that follow - no doubt you'll be able to sub in your own equivalents and still get the gist. ___ The Power...
Read moreAs we all know, strategy is confusing. If I tell people that I’m a strategist, they typically respond in a similar manner as if I told them I’m a pixie - a mixture of bafflement and...
Read moreFinding Success As A Digital Business Through Proper Positioning A couple of months back I wrote a piece about the trend of concentration - whereby technology is enabling attention and money to be...
Read moreUnderstanding That Chaos Is Part Of The Process For Great Brands When I speak to businesses with a view to working with them, I tend to encounter two different attitudes. Very occasionally, the...
Read moreSharpen Strategic Thinking With An Objective Approach A friend of mine runs a film company, and as a result often works with advertising agencies. He once made a comment based on his experience...
Read moreStrategic Wisdom Is Knowing How To Work Alongside Competitors Instead Of Against The yin-yang symbol has become a bit of a cliche. These days it’s probably more likely to bring to mind a...
Read moreInformal Ways To Improve Your Strategy One question I’m asked, again and again, is what I think of Simon Sinek’s famous “why”. If you don’t know what this is, then I’m very...
Read moreGenerate New Ways Of Thinking Using Writing I have written before that if you want to have a successful newsletter, you’d better be happy with firing off 500 mails to absolutely nobody - because...
Read moreStrategic Positioning In An Ever-Changing Context In 2012 they made a new movie adaptation of the TV show 21 Jump Street, where two cops (Channing Tatum and Jonah Hill) go undercover as students...
Read moreStrategic Thinking Around The Creative Side Of Business Sometimes people ask me the meaning of my company name, Basic Arts. It came from the original idea I had for the business, which in...
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