Build a strong value offering There are only two directions a business can take to build a strong value offering: 1 - Enhancing an existing value the market 2 - Bringing a new value to the...
Read moreWhen I was around 15, me and a pal went to see the movie Collateral, starring Tom Cruise. In it Cruise played a colder-than-ice assassin on the streets of a neo-noir Los Angeles. Sufficed...
Read moreThe other day on Twitter, a chap asked a perfectly reasonable question: “Zoom is now worth $130B and I still don’t know what their moat is. Brand?” His question is a variation of...
Read moreStrategy is traditionally seen as a forward-looking exercise. This stands to reason since, in the words of my pal Robin Bonn, every strategy is essentially a “bet” that a certain course of...
Read moreWhy is a definition of insight so damn hard to nail down? Really you’ve got to feel sorry for insight. This poor little word is so abused and misunderstood that it’s a wonder that it’s...
Read moreTo become good at something, you first need to enjoy being bad at it. This is a more subtle idea than it sounds, and one which I’ve found to be a key stumbling block for individuals and...
Read moreThere is a condition, rarely achieved, that lies beyond mere "success". Consider the gap represented by these comparisons: HP vs. Apple James Milner vs. Eric Cantona Avatar vs. 2001: A Space...
Read moreWhy a great brand strategy isn't enough to build a great brand Rebranding is one of the most disruptive, expensive, and significant exercises any business can undertake. And you know...
Read more“The opposite of success is not failure but mediocrity”. I was really struck by this quote by Michael E. Raynor as I think it reveals an important principle in strategic decision...
Read moreWhy it's time to bring product market fit into other categories Following a webinar I did the other day for Young Foodies, a viewer got in touch with me. He commented that it was great to see...
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