Strategic thinking for founders.
Brand positioning for new ideas There’s only one thing tougher than having loads of competitors: having no competitors at all. Although the presence of other brands similar to yours comes...Read more
You wouldn’t build a house without a hammer. You wouldn’t paint a fence without a brush. And, in much the same manner, many people wouldn’t develop a strategy without a...Read more
Spotting opportunities for brand differentiation that others can't see Nobody likes to think of themselves as a follower. A sheep. As someone who slavishly adheres to the rules and...Read more