Success and effort, we're assured, are inextricably linked. There is no success without effort, and (short of some cruel misfortune) there is no effort without success. You want something?...
Read moreStrategy is a word a lot of people have problems with due to its muddled usage over the years, particularly in business, however in essence its meaning is very simple: The path by which...
Read moreMany of us are fond of using natural allegories in business. Most of these (such as “viral” or “organic” growth) are so embedded in the vernacular that their natural origins have been...
Read moreThere is a surprising driving force behind great business ideas, and successful business strategies: Refusing to compete. This is the theme of this TEDx talk I completed earlier in the year...
Read moreA few weeks ago Apple were hit by a 10% slump in their quarterly profits, thanks largely to a decline in sales for the new iPhone. Not ideal, certainly, but not wholly unanticipated either....
Read moreWe’ve now had about a decade of the “big data” craze. Data, we have learned, is the answer. It’s the ultimate competitive advantage. It doesn’t lie. The business of the future will...
Read moreA couple of weeks ago I delivered a talk at TEDx Folkestone - a great event and something I feel lucky to have been part of. As you can imagine there’s much more to the process than simply...
Read moreA common failing of young brands is trying to be too good. Too healthy, too high performance, too ethical, too whatever. Now this might add up to an objectively splendid product, but...
Read moreThe most difficult (and often effective) strategy for any company to master is this: changing nothing. We all suffer from an almost irresistible urge to tinker. To be active. To keep things...
Read moreThis piece first appeared with Young Foodies, a community for the UK's up and coming food and drink brands. Generally speaking there are two ways for a young CPG brand to impress a...
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