All businesses follow one of two types of strategic direction People love processes. So it's a shame that strategy doesn't really have one. As we’ve explored in some depth before, there is...
Read moreLife boils down to choices. I like the way Epictetus put it, which was: “You are not your body body and hairstyle, but your capacity for choosing well. If your choices are beautiful, so...
Read moreIf you ever read a book on creativity, you will find a recurring theme: the muse. It will be talked about in varying ways, but the central idea is generally the same: that rather than coming...
Read moreIn the past 5 weeks, I feel like original thoughts have slowed to a trickle. Perhaps you’ve experienced something similar. Normally as I go about things, new ideas and theories are...
Read moreAs we have discussed before, strategy is a discipline which is used to make decisions under conditions of uncertainty. When you’re facing a task which doesn’t have a solution which you know...
Read moreUnderstanding how the three stages that impact strategic growth Most companies, yours included no doubt, make things up as they go along. In general, unpretty as it is, this is no bad thing. ...
Read moreBrand positioning for new ideas There’s only one thing tougher than having loads of competitors: having no competitors at all. Although the presence of other brands similar to yours comes...
Read moreThe market, sadly, does not reward allrounders. When Andre Agassi was two years old, his dad taped a tennis racket to his hand so he could get in on the court, even though he was too young to...
Read moreWhy creative branding is about more than just creativity Of all the things a business can aspire to, there is one I believe that outstrips all the rest: to be a case study. Case study...
Read moreYou wouldn’t build a house without a hammer. You wouldn’t paint a fence without a brush. And, in much the same manner, many people wouldn’t develop a strategy without a...
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