If you are like almost every other business out there, you will be familiar with the process of reactive experimentation. Basically you have ideas, you activate them, some work, some don’t, and...
Rock music is only remarkable as a counterpoint to classical music. Modernist design only seems refreshing next to baroque. A jacket and tie only have a place in a world of t-shirts and...
This piece first appeared in Quillette. In 2013, a debate was held between friends Peter Thiel and Marc Andreessen, the thrust of which was to determine whether we are living through an...
A question I’m often asked by founders is this: “Do I need to have a clear vision for my company from day one?” Typically this question comes from people with fairly successful...
Why do we laugh at old representations of the future? You know the kind - the Jetsons, flying cars, the “power laces” in Back to the Future 2. Many of their predictions now seem either...
This piece first appeared in Contagious. There are two ways brands can be created – by giving or taking. Most people imagine the giving kind; where the business wants to offer something...
By now most of you are probably familiar with Simon Sinek's iconic "Start With Why" TED talk. Even if you've not seen the talk, you've most likely encountered one of the army of why-merchants...
OK, this is a weird one I know. However it seems pertinent in light of recent news that Coke are making "massive changes" to their Diet Coke range following a 1.9% sales drop in 2016. On the...
A recent study by consultancy Basic Arts sought to discover the most admired brand in the UK. Naturally, there was a decent presence from the usual suspects such as Apple, Google, and Nike;...
Tis the season for ad agencies to cast cynical glances towards the latest festive offering from John Lewis. And one can understand why. https://www.youtube.com/watch?v=Jw1Y-zhQURU In a...