If you’re reading this, two things can be assumed: You have seen the new Gillette ad You have an opinion on the new Gillette ad Now, for our purposes here what that opinion is...
Read moreIn spite of everything you read - including here - there isn’t really one right way to run a business. Businesses can become successful via all sorts of weird strategies, including ones that...
Read moreDon’t try and be like Steve Jobs. Don’t learn from his example, don’t try and copy his techniques, don’t internalise his philosophy. I’m not referring here to his famously...
Read moreAs has been touched on in these pages before, there is little more insidious than a focus on gaining “market share”. The idea encourages all sorts of self-destructive beliefs, such as: ...
Read moreFrank Zappa, when asked “why modern music sucks”, had an interesting answer which is highly instructive for the degradation of all sorts of artistic disciplines - not least marketing. It’s...
Read moreThere’s a theory in music which suggests, broadly speaking, that there have been no significant new genres created since the advent of the internet. Whilst no rock n’ roll song could ever...
Read moreThis piece originally appeared in Arc Digital. The tech revolution has claimed many scalps. Film cameras, video stores, landlines, and adult magazines — these are just a few of the...
Read moreIf you’re a big corporation, it now seems more likely than not that you’ll get caught up in a major public scandal. The convergence of 1) rapidly changing cultural norms, 2) increased...
Read moreHindsight, as we know, is a wonderful thing. Looking back on the great business failures of our time, the likes of Blockbuster and Kodak, and none of us believe that we would have made the same...
Read moreThis piece first appeared in Quillette. “People are sick of experts.” These infamous and much-derided words uttered by UK Conservative parliamentarian Michael Gove express a sentiment with...
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