Brand Positioning Perspective The other day on Twitter, a chap asked a perfectly reasonable question: “Zoom is now worth $130B and I still don’t know what their moat is. Brand?” His...
Read moreThink Strategically As A Backward-Looking Exercise Strategy is traditionally seen as a forward-looking exercise. This stands to reason since, in the words of my pal Robin Bonn, every strategy...
Read moreWhy is a definition of insight so damn hard to nail down? Really you’ve got to feel sorry for insight. This poor little word is so abused and misunderstood that it’s a wonder that it’s...
Read moreTo become good at something, you first need to enjoy being bad at it. This is a more subtle idea than it sounds, and one that I’ve found to be a key stumbling block for individuals and...
Read moreThere is a condition, rarely achieved, that lies beyond mere "success" Consider the gap represented by these comparisons: HP vs. Apple James Milner vs. Eric Cantona Avatar vs. 2001: A Space...
Read moreWhy a great brand strategy isn't enough to build a great brand Rebranding is one of the most disruptive, expensive, and significant exercises any business can undertake. And you know...
Read more“The opposite of success is not failure but mediocrity”. I was really struck by this quote by Michael E. Raynor as I think it reveals an important principle in strategic decision...
Read moreWhy it's time to bring product market fit into other categories Following a webinar I did the other day for Young Foodies, a viewer got in touch with me. He commented that it was great to see...
Read moreAll businesses follow one of two types of strategic direction People love processes. So it's a shame that strategy doesn't really have one. As we’ve explored in some depth before, there is...
Read moreLife boils down to choices. I like the way Epictetus put it, which was: “You are not your body body and hairstyle, but your capacity for choosing well. If your choices are beautiful, so...
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