Strategic thinking for founders.
Yup, this surprised me too. Following "the PR disaster to end all PR disasters" that occurred when footage was released of United Airlines forcibly removing David Dao from one of their...Read more
This piece originally appeared in Marketing Gazette. In the fallout following the ever-so-juicy James Damore “MemoGate” scandal, opinion has roughly fallen into two camps: if you disagreed...Read more
This piece first appeared in The Drum. Haven’t our mothers always told us that the best way to get people to like us is simply to be ourselves? The wisdom of this old cliché can take a long...Read more
Essentially there are two ways that most brands approach advertising. First we have the “rational” approach, the approach which seeks to sell with a reasoned argument using the features and...Read more