Last week, I shared my breakthrough.
I realised there are these dynamite principles every founder should know… but they’ve been locked away—hidden in academia and billion-dollar consulting firms.
These are the principles of business strategy. The ones almost every business breaks because they don’t know any better.
My goal? Change that.
I want to:
- Show founders what they’re missing
- Make it quick and digestible
- Hand them the tools to apply it FAST
Do that, and you can accelerate growth, outpace the competition, and build a business that actually matters.
But here’s the thing—to do it, strategy needs a major overhaul. So here are three key changes I’m bringing to the table:
1. Make it Simple.
Why is strategy so bloated and complex? Because to be totally accurate, it has to be. There are endless possible subtleties and permutations to explore.
But guess what?
99% of founders don’t need to know that stuff. The greats didn’t. And neither do you.
Truth is there are a handful of strategic ideas that do 90% of the heavy lifting. Master them, and you’re already ahead of pretty much everyone else.
These are the things that will help you deliver massive value that customers can’t get anywhere else. Achieve that? The rest is noise.
What I’ve done: My program, The Strategy Shortcut System, is built around just 5 strategy secrets. Learn them, internalise them—and boom—you’ll be thinking like the top 1%.
2. Make it Backwards.
The standard approach to strategy is like this:
- Research customers
- Study trends
- Analyse the data
- Look for opportunities
Sure, that makes sense. But it’s not the best way.
Here’s why:
- It’s expensive and time-consuming (great for companies with deep pockets, not for you).
- You might not find anything useful.
- It’s what EVERYONE is doing.
When you ask the same questions, you get the same answers. So even if they’re the right questions, you lose!
This is why I do it backwards. Start by identifying how you can offer something different—then map that onto customer needs. It’s faster, cheaper, and way more fun.
What I’ve done: The Strategy Shortcut System is built on finding your strategic sacrifice—the one killer move that will let you see possibilities nobody else has dreamt of.
3. Make it Practical.
Here’s the biggest problem with strategy:
“What the hell do I actually make?”
What’s the thing? The tool? The output I’m going to use.
Most people talk about strategy like it’s some abstract, magical thing. So I wanted to make it something very concrete, that you can hold in your hand, give to your team, and do stuff with.
What I’ve done: In the System, I believe I’ve built the most direct, practical, and foolproof strategy document template known to man. Fill it out, and you’ll have a clear roadmap to win—and so will your team.
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So, what’s next?
If this sounds like something you need, today’s the day you can join the waitlist for the premium version of The Strategy Shortcut System.
Here’s the deal. I’m going to be launch two version of the product:
Self-serve (unlimited):
- 20 punchy video lessons: To teach you what every founder needs to know – but few do.
- 1 powerful strategy tool: To guide you step by step to uncover massive strategic advantage.
- 11 unique AI prompts: To speed up your thinking getting you the answers you need faster.
- 5 bullshit-busting checks: To make sure your idea is really going to work.
- 1 BONUS message clarity system: To convert your strategy into simple sales messaging you can use now
Inner Circle (limited):
Everything in self serve plus…
- Group Q&A calls with me: Get coaching if you’re stuck.
- Helpdesk support: Ask me and the community questions anytime.
- Accountability exercises: Stay on track and hit milestones.
- Top line feedback: Submit your work for comments and challenges.
- Founder chat: Share insights with other founders going through the same process.
I’m selling the Inner Circle program on a first-come, first-served basis.
If you want first dibs? Then sign up to my newsletter to get access to the waitlist.
