work with alex
My work is built on one
simple truth.
Your business does something nobody else can.
The problem is, if you’re like most businesses, you’ve never quite figured out what that thing is. You’ve tried various strategies, various propositions, various directions, but nothing’s ever felt quite it.
As a result you’ve always been timid. Cautious. Hedged your bets. And held yourself back from the kind of bold action which separates the iconic brands from the merely “adequate”.
Work with me and we’ll find that thing, and turn it into a strategy that will focus everything you do.
The outcome? Complete confidence in where you’re going, and a brand that defies comparison with its competitors – leading to outsized impact, and outsized profits.
Strategy
- Proposition
- Product
- Brand
- Distribution
- Sales
- Range
- Packaging
- Culture
Is it right for you?
If any of the below sound familiar, then this work is exactly what you need.
Confusion and Hesitancy
You aren’t quite sure what your brand’s about, and so aren’t able to take big bold action
Fuzzy proposition
You lack clarity both internally and externally, resulting in a vague and dull offering
Competitive pressure
You feel locked in a battle with lots of similar brands, and want to find a way to break from the pack
Bland Brand
You think your brand could be improved, but you want it to be more than just a superficial design change
Slowing Growth
Things started great, but you’re hitting a plateau and aren’t sure how to kick-on to the next level
Squeezed Profits
Costs are up, price is down, and you don’t feel you’re capturing your fair share of the value you create
A Basic Arts project will solve all these issues in one go.
So how does it work?
1
A simple but provocative strategy
We find the strategic direction that will break you free from your competitors, and inspire your whole team
2
Creative ideas and operational changes that bring it to life
We build a list of ideas across the whole business (product, brand, distribution, etc.) that will bring it into line with the new strategy, and deliver instant results without even trying
3
Implementation support and mastery
We work together to make the changes and embed the strategy so deeply into your organisation that it becomes second nature
Together with my clients we’ve…
- Driven 10x growth
- Secured 8-figure exits
- Built entire new categories
…and created brands people
actually care about.
…and created brands people actually care about.
Connect with Alex on Linkedin for daily ideas and discussion
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