My work is built on one simple truth. Your business does something nobody else can.
The problem is, if you’re like most businesses, you’ve never quite figured out what that thing is. You’ve tried various strategies, various propositions, various directions, but nothing’s ever felt quite it.
As a result you’ve always been timid. Cautious. Hedged your bets. And held yourself back from the kind of bold action which separates the iconic brands from the merely “adequate”.
Work with me and we’ll find that thing, and turn it into a strategy that will focus everything you do.
The outcome? Complete confidence in where you’re going, and a brand that defies comparison with its competitors – leading to outsized impact, and outsized profits.
Is it right for you?
If any of the below sound familiar, then this work is exactly what you need.
Confusion and Hesitancy
You aren’t quite sure what your brand’s about, and so aren’t able to take big bold action
Fuzzy proposition
You lack clarity both internally and externally, resulting in a vague and dull offering
Competitive pressure
You feel locked in a battle with lots of similar brands, and want to find a way to break from the pack
Bland Brand
You think your brand could be improved, but you want it to be more than just a superficial design change
Slowing Growth
Things started great, but you’re hitting a plateau and aren’t sure how to kick-on to the next level
Squeezed Profits
Costs are up, price is down, and you don’t feel you’re capturing your fair share of the value you create
Together we can solve all these problems in one hit.
How does it work?
I’ve developed the ideal approach for every type of business.
Enterprise
brand looking
for total clarity?
Strategic partnership with guaranteed results
SME trying to break through a growth plateau?
Strategy sprint for fast progress
Early stage brand pushing from
$1m to $5m?
Join my Shortcut Elite program
It’s time to get unstuck, nail your offer,
and fall in love with your
business again.
Let me help you do that.
Call
Connect with Alex on Linkedin for daily ideas and discussion
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