Leadership - Basic Arts

The deep strategic error that keeps you poor

Here I’m going to lay out a fundamental strategic mistake that I’ve been making my whole life. I expect you have too. It’s a mistake

How to get people to actually give a damn about your strategy

As you may recall, I believe strategy has two jobs: 1. To decide what to do 2. To motivate people to actually do it The

How to use goals to provoke an awesome strategy

Historically, I’ve kinda thought that goals for businesses are a waste of time. After all, aren’t the goals always the same? • To grow •

The humility hack – the secret weapon of great CEOs

Everybody agrees that it’s good to be humble. But why? Mostly I think it’s because we believe humility is “nice”. You are a “nice person”

How a team of accountants created the greatest brand of all time

Like anyone, when I read a non-fiction book I’m looking for lessons. Stuff I can use, and of course stuff I can bring to you

How working from home kills strategy

What exactly is wrong with working from home? From what I’ve been able to gather, many organisations are starting to ask this question. It’s not

Are you a tyrannical leader without even realising?

Most business leaders are tyrants. Even the most kind. Even the most friendly. Even the most fair. Even the most democratic. Even, I dare say,

Going deep on strategy with the Hungry podcast

An exciting change of pace this week, where I’ll give you a break from the essays and point you instead to my recent appearance on

The secret process of expert thinkers

I’m going to level with you. It’s about how I work. And I’ll admit up front, it makes me look kinda lazy and unprofessional. But

You have a responsibility to be interesting

Let me let you in on a secret. It’s not something they’ll teach you in business school. Or in strategy books. Or on branding courses.

Why the secret of climbing higher is aiming lower

You know who gives terrible advice? Really successful people. Billionaires, celebrities, top ranking athletes. You know, the very people whose advice we most seek. The

The “Thingness” of strategy: The mindset shift that changes everything

If there’s one part of my job that really sucks, it’s this: Nobody is shopping for what I’m selling. There are companies out there thinking