Leadership - Basic Arts

The true purpose of strategy.

Next Sunday, I’m turning 40. And it feels like a pretty significant one, to tell the truth. Not just because it’s a landmark birthday, but

If you can only track ONE metric, make it this…

How do most people feel on their birthday? It’s not great… They feel like time is slipping away. Like the end is creeping closer. Like

Elite strategic thinking boiled down to just two words

If I were you? I’d take the two words I’m about to give you, write them on a Post-it, and stick them to your desk.

This is the underrated skill I want to master in 2025.

There’s a secret skill the greatest leaders possess, but the rest of us do not. The reason it’s “secret” isn’t because it’s hidden. It’s because

The two most powerful words in business – use them constantly

Your language determines your thoughts. Your thoughts determine your actions. Your actions determine your results. So I guess in a sense those postmodernists were right

The Casino Technique: why some people always seem to win, and others struggle

Do you believe that success comes down to luck? Whether it’s for your business or yourself, do you think that although your own actions are

Forget failure, here’s how to learn from success

Most of us are pretty good at blaming outside factors for our failures. The economy sucked My business partner screwed me Our team stinks Etc.

Here’s why you struggle to make big moves

I think most of us here probably understand this simple idea: The main difference between the people who achieve extraordinary things, and the rest of

Do you have to be an a*hole to be good at strategy?

This is quite a strange question. It’s strange because very few people are asking it. Nobody really assumes that you need to be an asshole

How to do strategy for your own career

You’ll only really understand strategy when you understand this: It’s a universal pattern It’s not a piece of technical knowledge, it’s not something invented, it’s

Three reasons great strategists think more about style than substance

“The world doesn’t reward the people with the best ideas. It rewards the people who are best at communicating ideas.” – David Perrell We all

Three indisputable signs you have no strategy

The last person who should be the judge of whether you have a strategy is you. Everyone has a strategy in their head. Or at