NEW PUBLICATION: Make companies without competitors

Following the success of the previous Basic Arts publication Make interesting companies, not interesting advertising, I’m delighted to announce the follow-up Make companies without competitors.

This “mini-book” features 50 pages of brand new material, focusing on the theory and practice of designing a business that has no direct competitors in its market – even if that market is nominally extremely competitive.

In it you’ll learn:

  • What a micro-monopoly is, and the market advantages they possess
  • Why market-share is a dangerous metric
  • The true meaning of “Darwinism” in business
  • How to bring balance to your market
  • The benefits of following your business, rather than leading it
  • And how to be weird

Above all however I hope it will allow you to ask some new questions of your business; questions that will lead you to markedly different and more useful answers than you’ve ever come to before.

To get the PDF, please click here and follow the appropriate link.

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